A good charity marketing strategy is crucial for the efficacy of your charity organization as well as its very survival. It will help you in reaching out more with your charity communications as well as messaging and it also helps you in raising more money for your charity projects. With a good strategy to guide you, you will most likely waste a lot of money down the drain without getting any commensurate return on investment from your charity marketing.
Developing a good marketing strategy is not easy. You will have to make some difficult decisions regarding what you will do and what you won’t. You will have to create systems and choose a roadmap that will take you to your decision. Sometimes, strategy development can be costly for charities but it is the best way to inject new ideas and direction to your charity marketing. Without a good charity marketing strategy, you are left with a vague and wooly system that will not serve your ends and is likely to leave you clueless and bogged down.
When developing the strategy for your charity marketing, you must start by thinking about the goals that you are planning to achieve with your charity. For example, what are your targets for this year? Where do you want to be in the next 3 months, 6 months or even one year? How do you plan to get to your destination? Goals and roadmaps – that is what strategy is all about. When you have familiarized yourself with the strategy of your organization such as “how to fund raise for my charity”, here is how you can go about in creating the marketing strategy that will take you to your goals:
Evaluate Your Environment
Before you begin crafting out your marketing strategy, you need to begin by looking at the key factors which are affecting your charity. You can look at the macro factors such as economics as well as the micro-level factors such as funding shortages in which case you will have to brainstorm the fundraising ideas that will help you deliver on your charity marketing objectives. Take a step back and take a very honest look at where you are and evaluate the main risks and opportunities that you can exploit in order to take you to the next step.