Posts in Category: Advertising & Marketing

Trends that Dominate the Digital Marketing Landscape in 2016

The digital marketing industry is constantly evolving and has proven its volatility over the past few years. At the same time, it is exciting as these changes make it possible for just any business to succeed. If you can implement the right strategies, you can be on even playing field with big brands. Choosing the right company specializing in web design Brisbane has to offer is one step to create a winning website. But you need a winning digital marketing strategy to go with your website too.
Web Design Trends
Before you focus on external efforts to promote your website using companies that offer digital marketing Brisbane has today, you need to work on your website first. The digital marketing industry is closely tied to the web design Brisbane industry. In fact, these two should be considered together.
One of the most compelling trends that experts are looking at for 2016 is the shift from layout to interaction. The visual look of a website is still relevant; however, being able to incorporate that layout with a dynamic and responsive design is what will spell your success. It’s not just PhotoShop that are utilized by companies offering web design Brisbane currently has.
Another important trend to incorporate into web design is with the use of data-driven design and illustrations. The use of infographic is a testament to that. In this digital era, people want information but they want that information presented in an easy to digest manner. Hence, you want to be able to think about that when hiring web designers to do the coding on your website.
Mobile Optimization
This started for a few years already, but experts say that 2016 is the year that mobile optimization will become a must for online businesses. The thing about mobile optimization is that it is not just limited to your website – you have to adapt your content, advertising and landing pages to be mobile-friendly as well. Indeed, users are not just browsing the internet with their smartphones – they are also shopping through their mobile devices!
According to industry reports, most companies have dedicated half of their advertising budgets towards mobile advertising optimization. This move has had a huge payoff for a lot of businesses with billions of mobile sales reported in 2015!
Social Media Diversification
The best social media company Brisbane has to offer can integrate the latest trends on social media marketing into your own campaign. The world has undeniably gone social and you need to adapt as well. Becoming a social butterfly can pay huge dividends in the long run. It is not just Facebook that is raking in profits for businesses, although Facebook remains as the number one option for social media marketing companies. You need to diversify your efforts to include other top social media websites such as LinkedIn, Pinterest, Twitter, Instagram and Snapchat!
To be able to get a share of your target audience via these social media sites, you need to focus on connecting with potential customers in real time. Live-streaming sites like Snapchat and Periscope coincide with social media marketing trends that indicate social media users’ preference for video content over traditional content on social media.